Review the case study – Volkswagen group: Driving big business with big data. • This case introduces Big Data. The Volkswagen (VW) Group pursued a firm-wide strategy 2018 to turn the Volkswagen into the utmost profitable and appealing automaker in the world by 2018. To realize this aspiring goal, VW Group placed intelligent innovations and technologies at the top of its agenda. – Prepare a case analysis. Refer to Framework for Case Analysis (PDF) in completing this activity. Use Option A or Option B (1 of the 2) • Be sure to address the following questions in preparing your case analysis: o What is the landscape of the global automobile industry? How did VW Group’s position evolve over the years? o What is VW Group’s strategy 2018? o What is Big Data? What role could Big Data play in this strategy?
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