SECTION 2A – STRATEGIC POSITIONING
PORTER’S 5 RULES
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Write My Essay For Me| RULE 1 PERFORM ACTIVITIES WHICH SATISFY CUSTOMER NEEDS |
|
| CUSTOMER NEEDS | BUSINESS ACTIVITIES WHICH RESPOND TO NEEDS |
| 1. | 1. |
| 2. | 2. |
| 3. | 3. |
| RULE 2 PERFORM ACTIVITIES DIFFERENTLY THAN RIVALS DO IN ORDER TO DELIVER A UNIQUE MIX OF VALUE |
|
| DIRECT COMPETITOR BUSINESS ACTIVITIES [Competitor’s name] [Competitor’s Website] [n-text reference] |
BUSINESS ACTIVITIES WHICH ARE DIFFERENT FROM COMPETITORS |
| 1. | 1. |
| 2. | 2. |
| 3. | 3. |
| RULE 4 BUSINESS ACTIVITIES TO TRADE OFF (SACRIFICE) |
|
| TRADE OFF | BENEFIT |
| 1. | 1. |
| 2. | 2. |
| 3. | 3. |
PORTER’S MATRIX
Are you selling your product in a broad or narrow market?
Is your product high cost (unique) or low cost?
| LOW COST | HIGH COST |
| BROAD MARKET |
|
| NARROW MARKET |
Why have you chosen to pursue this specific strategy?
Does this relate to the customer needs you have identified?
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